An outdoors store, an escape room, a nail salon, and a 9,000-square-foot virtual-reality experience center are all Battery-bound, the Braves Development Company announced Tuesday.
The four additions to the mixed-use development adjacent to SunTrust Park are all expected to open next year.
The VOID, an immersive virtual reality center with seven locations across the U.S., two in Canada, one in Malaysia and one in Dubai is opening its first Georgia location. The company is expected to set up shop in a 9,000-square-foot space on Battery Avenue, adjacent to the Coca-Cola Roxy.
By combining state-of-the-art virtual reality technology, physical stages and multi-sensory effects that include touch and smell, The Void is a social activity that hopes to transport guests into fully immersive worlds, the Braves announced. The new location is set to open next January.
For those who love the great outdoors, Chattanooga-based Rock/Creek is bringing its kayak, rock climbing, camping and hiking gear to a 17,000-square-foot space inside the Battery Atlanta.
Rock/Creek, which has operated in Tennessee for more than 30 years, was acquired by Uncle Dan’s Outfitters in April, a move that opened the door for expansion of the brand throughout the southeast.
With Atlanta’s growing amateur athletics scene, recreational activities and the proximity to Lake Lanier, Lake Allatoona and the Chattahoochee National Forest, the new location at The Battery is expected to become a flagship storefront for Rock/Creek when it opens next year.
“We are excited to bring our new 17,000-square-foot Rock/Creek to Atlanta and The Battery Atlanta is the perfect location for our business, said Dawson Wheeler, vice president of business development for Rock/Creek. “Our new location is conveniently located off Interstate 285 and a short drive to the Cochran Shoals Park where customers can paddle, run, hike and ride your mountain bike.”
Located next to Baseballism!, in a 5,000-plus square foot space on Battery Avenue, will be The Escape Game, which was named TripAdvisor’s No. 1 escape room in the nation.
The Escape Game features rooms that immerse guests into a story where they can become the hero by using teamwork and knowledge to beat the 60-minute clock and escape the room. It is expected to open in 2019.
Allure Nail Bar will be located next to Select Shades, in a 3,100-square-foot space, and will feature the latest advances in beauty care, the Braves announced in a news release.
“These additions continue our goal of making The Battery Atlanta a place to go and enjoy unique experiences with family, friends and co-workers,” said Mike Plant, President and CEO of the Braves Development Company. “The Battery Atlanta has become a year-round lifestyle destination for the southeast and we’re happy to add these fun experiential entertainment options.”
Recently, Braves Development Company, the owner and operator of The Battery Atlanta, announced that Aloft Hotel would open in The Battery Atlanta in 2020, joining specialty market Savi Provisions, coffee roaster and café Jittery Joe’s and Silverspot Cinema on the final block of land from Heritage Court out to Cobb Parkway along Battery Avenue.